Kori Radloff
As you search for your ideal candidate, you will come across many individuals with strong credentials. What makes me stand apart from the other applications you will receive is my lifelong love of the performing arts, paired with more than 25 years of marketing experience, over 10 of which have been as the marketing director of one of Midwest’s premier theatre companies. It would be a distinct privilege to join my passion for marketing and my commitment to the performing arts to help your organization achieve its mission.
EXECUTIVE SUMMARY
Strategic Marketing Director
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25+ years professional experience in marketing, public relations, social media strategy, graphic design and event planning.
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Master marketing & PR specialist with a proven track record for success
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Graphic design and copywriting dynamo with shelves full of professional accolades
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Engaging storyteller combining emotional appeal with effective calls to action
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Event planner with projects ranging from formal fundraising galas to national level sporting events
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Expert in navigating media relations to spark press coverage that gets noticed
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Track record of strategically implementing social media to increase brand equity
SKILLS & EXPERTISE
Marketing Strategy
- Develop and executing marketing plans
- Analyze data to inform strategy
- Manage marketing budgets
- Plan promotion activities, including digital, print, radio and television advertising
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Public Relations
- Initiate press coverage with engaging content
- Foster positive working relationships with area media, including print and broadcast reporters, social media influencers and more
- Plan and coordinate press conferences
- Maintain communications and brand standards
- Develop crisis communication action plans
- Ensure brand consistency by maintaining style guides
Graphic Design
- Award-winning graphic designer honored by the American Marketing Association, Public Relations Society of America, Omaha Press Club, North Carolina Press Association and more
- Implement cutting edge graphic design concepts through typography, color theory and layout
- Proficient with Adobe Creative Suite and other professional software
- Empower teammates to create eye-catching documents through basic design instruction
Event Planning
- Execute flawless and engaging events
- Coordinate event logistics
- Manage vendors
- Create event materials
Digital Strategies
- Target key audiences with thorough demographic identification and engaging messaging
- Consistently exceed expected click-through and engagement rates
- Work with social media influencers to expand customer base
Web Site Development
- Work with web site developers to create dynamic web sites that drive sales and enrollment
- Maintain web sites utilizing WordPress
- Integrate new technology to motivate users to explore new sections of the website
Fund Development
- Communicate organizations' personal interest stories with a heartfelt message that persuades eaders to give generously
- Design eye-catching appeals constructed to keep the reader's interest through to the final call to action